About:
Benabilla Auctions

To provide a personalised service through

accountability, integrity, passion, skill and knowledge

About

Benabilla is a new online Australian owned company specialising in large farming machinery, transport vehicles and earthmoving assets. With a high demand for efficient and reliable machinery, Russell, the company founder, identified a need for an online sales company that can provide high quality machinery backed with a benchmark leading compliance checklist that covers both safety and reliability.
Benabilla Auctions offers transport and agricultural businesses easier access to a wide range of machinery, from tractors and harvesters to trucks and transport vehicles, without the need to visit multiple dealerships. We enhance the purchasing experience by providing a more accessible and user-friendly online system backed by an open and transparent communication process. 

00


Years of
Experience

"Benabilla’s digital marketing strategies ensures that our offerings are known and accessible across Australia"

Our modern approach not only meets the evolving needs of business owners but also positions Benabilla Auctions as a leader in the digital transformation of the agricultural, earthmoving and transport industries.

Our promise is to provide our customers with accurately valued, thoroughly assessed, quality transport and agricultural equipment.

We care about people and their businesses. Thats why we are dedicated to providing a service that is focused on expertise, collaboration, knowledge and accountability.

Russell Hallaran

Russell is the founder and managing director of Benabilla Auctions. The company was built with a focus on revolutionising the Agribusiness sector through innovative auction strategies and a strong understanding of agricultural and machinery sales.

With over 15 years of hands-on experience in agriculture as a contractor, livestock agent and machinery agent, Russell’s insights into the ag and machinery industries are rooted in practical knowledge and a commitment to these sectors.