Who we are
An easier way to buy and sell machinery
Benabilla was founded when Russell Hallaran identified the need for an online sales company offering high-quality machinery backed by a benchmark-leading compliance checklist — one that covers both safety and reliability.
We give transport and agricultural businesses easier access to a wide range of machinery, from tractors and harvesters to trucks and transport vehicles, without the need to visit multiple dealerships. Every sale runs through an accessible, user-friendly online system backed by open and transparent communication.
That modern approach meets the evolving needs of business owners and positions Benabilla Auctions as a leader in the digital transformation of the agricultural, earthmoving and transport industries.
Why we do it
We care about people and their businesses.
That’s why we’re dedicated to providing a service focused on expertise, collaboration, knowledge and accountability.
Our founder
Russell Hallaran
Founder and Managing Director
Russell established Benabilla Auctions to revolutionise the auction industry through innovative strategies and a deep understanding of machinery sales across multiple sectors. With over 15 years of hands-on experience, he has worked extensively in agriculture, transport and earthmoving.
A farmer himself, his career spans roles as a contractor, livestock agent and machinery agent, working with heavy equipment across diverse industries. Those experiences shaped an unwavering commitment to delivering trusted, high-quality outcomes for clients.
Russell’s expertise lies in connecting buyers and sellers through transparent processes, tailored solutions and a focus on building long-term relationships.
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Meet the team
Before, during and after every sale, these are the people on the other end of the phone.
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